Drei (Three) Austria
Building a Cloud Platform for Growth and New Business Models
Executive Impact
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Hybrid cloud strategy established
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Red Hat selected as strategic private cloud partner
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Enterprise private cloud built on Red Hat OpenStack and Ceph
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Red Hat Certified Cloud Service Provider (CCSP)
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Enterprise private cloud successfully implemented and operationalized
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Internal cloud capabilities established
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Dedicated cloud team developed and mentored
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New cloud-based business models designed
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Business cases demonstrating €30–52 million profit potential from €2–3 million investment
Outcome
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Enterprise hybrid cloud strategy successfully implemented
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Private cloud platform established and continues to support large-scale analytics workloads
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Strategic dependence on proprietary cloud providers reduced
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Internal cloud expertise developed
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Cloud platform continues to support large-scale analytics workloads
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Multiple commercial service models identified and validated
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Significant growth opportunities demonstrated beyond traditional telecommunications services
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Executive decision-making enabled through quantified growth scenarios and investment models
Executive Summary
As cloud technologies became increasingly relevant, executive leadership sought to define a long-term cloud strategy capable of supporting both operational requirements and future growth ambitions.
The objective extended beyond infrastructure modernization.
The organization wanted to determine whether cloud capabilities could become the foundation for entirely new business opportunities.
Leadership Contribution
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Conducted cloud market analysis and strategic assessment
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Developed the organization's hybrid cloud strategy
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Evaluated Microsoft, Red Hat, Canonical, IBM, and SUSE
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Recommended an open-source-based private cloud approach
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Selected Red Hat as strategic private cloud partner
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Co-built enterprise cloud capabilities using Red Hat OpenStack and Ceph
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Supported formation and development of the private cloud team
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Mentored emerging cloud leadership capabilities
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Developed cloud service pricing models
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Designed scalable cloud-based service offerings
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Built business cases for managed services and cloud solutions
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Demonstrated substantial profitability potential from existing technology investments
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Supported the development of a new cloud operating model and internal cloud organization
Key Takeaway
Technology investments create their greatest value when they become platforms for future growth rather than isolated infrastructure projects.
The cloud strategy was never about infrastructure. It was about creating a platform for future business.