Hutchison Drei (Three) Austria: Cloud and new business models

Building a Cloud Platform for Growth and New Business Models.

Executive Impact.

Hybrid cloud strategy established

Red Hat selected as strategic private-cloud partner

Enterprise private cloud built on Red Hat OpenStack and Ceph

Red Hat Certified Cloud Service Provider (CCSP) capability established

Platform successfully implemented and operationalized

Internal cloud expertise and a dedicated cloud team developed

New cloud-based service and business-model options designed

New cloud-based business models designed

Business cases identified €30M to €52M in profit potential from a €3M to €4M investment

Outcome.

Enterprise hybrid-cloud strategy implemented

Private-cloud platform established for large-scale analytics workloads

Dependence on proprietary cloud providers reduced

Internal cloud expertise developed

Several commercial service models identified and assessed

Growth opportunities demonstrated beyond traditional telecommunications services

Executive decisions supported through quantified investment and profitability scenarios

New cloud operating model and internal organization established

Executive Summary.

As cloud technologies became strategically relevant, executive leadership sought to define a long-term approach supporting both operational requirements and future growth.

The ambition extended beyond infrastructure modernization. The organization wanted to determine whether cloud capabilities could support new services, revenue streams, and business models.

Executive leadership developed the strategy, evaluated technology alternatives, established the private-cloud capability, and quantified the commercial opportunities arising from the investment.

Situation.

Growing enterprise demand for cloud services

Need for scalable infrastructure capabilities

Increasing concern about vendor lock-in

Existing technology investments requiring long-term direction

Pressure to identify growth opportunities beyond traditional telecommunications

Need to build internal cloud expertise and governance

Situation.

Growing enterprise demand for cloud services

Need for scalable infrastructure capabilities

Increasing concern about vendor lock-in

Existing technology investments requiring long-term direction

Pressure to identify growth opportunities beyond traditional telecommunications

Need to build internal cloud expertise and governance

Situation.

Challenge.

The platform decision represented only one part of the strategic question.

The organization needed a cloud model balancing flexibility, scalability, governance, commercial viability, and long-term independence. It also needed to determine whether the infrastructure investment could evolve into a credible foundation for revenue-generating services.

The work therefore combined technology strategy, capability building, operating-model design, and business-model development.

Challenge.

The platform decision represented only one part of the strategic question.

The organization needed a cloud model balancing flexibility, scalability, governance, commercial viability, and long-term independence. It also needed to determine whether the infrastructure investment could evolve into a credible foundation for revenue-generating services.

The work therefore combined technology strategy, capability building, operating-model design, and business-model development.

Challenge.

Leadership Contribution.

Conducted cloud-market analysis and strategic assessment

Developed the organization’s hybrid-cloud strategy

Evaluated Microsoft, Red Hat, Canonical, IBM, and SUSE

Recommended an open-source private-cloud model

Selected Red Hat as the strategic private-cloud partner

Co-developed the platform using OpenStack and Ceph

Supported the creation of an internal cloud team

Mentored emerging cloud leadership capabilities

Developed cloud-service pricing models

Designed scalable service offerings

Built business cases for managed services and cloud solutions

Quantified investment scenarios and potential profitability

Supported development of the cloud operating model and internal organization

Key Takeaway.

Technology investment creates strategic value when it supports current operations and enables credible future growth.

The cloud platform became both an enterprise capability and a foundation for new business opportunities.

The cloud platform created strategic value by supporting current operations and opening credible paths to new business.

© 2026 E-CON

Enterprise Transformation Executive focused on aligning business, technology, governance, and execution.
Based in Vienna, Austria - engaged across European and international transformation environments.

© 2026 E-CON

Enterprise Transformation Executive focused on aligning business, technology, governance, and execution.
Based in Vienna, Austria - engaged across European and international transformation environments.

© 2026 E-CON

Enterprise Transformation Executive focused on aligning business, technology, governance, and execution.
Based in Vienna, Austria - engaged across European and international transformation environments.